Zaventra

S/00 · Case Study

Healthcare

Procedure-Level SEO Doubled High-Value Inquiries for Dental Group

5 months · Local SEO + Procedure-Level Content + Compliant Paid Media

A 5-location dental group had solid visibility for hygiene and general-dentistry terms, yet the high-margin procedures — implants, veneers, Invisalign — captured almost no organic share. Consultation-to-treatment conversion suffered from unclear pricing, weak financing information, and inconsistent citations across major directories.

**+102%** high-value procedure inquiries

S/01 · Goals & Approach

What we set out to do and how we delivered it.

Goals

  • Capture organic share for high-margin procedure searches in every home geography
  • Improve inquiry-to-consultation conversion on cosmetic and implant work
  • Lift returning-patient rate on hygiene through disciplined recall

Approach

  • Built procedure-level SEO pages for implants, veneers, Invisalign, and clear aligners per location — each with pricing transparency, financing clarity, and clinician credentials
  • Deployed MedicalOrganization and Physician schema, aligned Healthgrades and Zocdoc profiles, and cleaned 200+ citation inconsistencies across specialty directories
  • Rebuilt insurance and financing modules on the site to remove the biggest source of pre-consultation drop-off
  • Launched compliant Google Ads for high-margin procedures with server-side conversion tracking and consent-mode-aware GA4

S/02 · Results

Measured outcomes.

Results

  • +102% high-value procedure inquiries
  • +76% top-3 rankings for implant and Invisalign queries across home geographies
  • Consultation-to-treatment conversion up from 34% to 51%
  • +41% hygiene recall reactivations sourced from PMS-integrated SMS flows

S/03 · Next Step

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