01
Portfolio design
We define tiers, target partner profiles, budget allocation, and outcome expectations across the program, then align with your brand and legal stakeholders before any sourcing begins.
S/00 · Creator and Influencer Programs
Creator / Partnerships
Creator programs run as a portfolio, not a series of one-off shoutouts
We build creator and influencer programs as a long-term portfolio. Sourcing, contracting, briefing, and measurement are designed so partnerships compound brand authority, support performance, and protect your name in public over multiple quarters rather than a single campaign.
Portfolio strategy Tiered partners Briefing standards Outcome reporting
S/01 · Overview
A grown-up approach to creator partnerships
Most creator programs are run transactionally. A list of names goes to procurement, posts go live, and nobody can answer what the program is actually for. We design programs as a portfolio with clear roles for always-on partners, hero campaigns, and experimental bets, so each tier carries a different expectation and contribution to the business.
Underneath that, we run the operational discipline that programs at scale demand. Contracts that protect both sides, briefs that respect creator craft, payment workflows that do not damage relationships, and reporting that measures what the brand actually got back from each tier of investment.
S/02 · Scope
What the program operation includes
End to end management of your creator program, from strategy and sourcing through contracting, briefing, and reporting, with senior leads on the account.
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Scope 01
Portfolio and tier strategy
A clear model for always-on partners, hero campaigns, and experimental bets, with budget and expectations defined per tier so the program reads as a system rather than a list of names.
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Scope 02
Sourcing and vetting
Hands-on sourcing through tools and direct outreach, with audience and brand safety vetting that goes beyond surface metrics into actual content, comments, and prior partnerships.
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Scope 03
Contracts and rights
Working with your legal team on contract templates that protect usage rights, exclusivity windows, and disclosure requirements without making the brand feel hostile to work with.
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Scope 04
Briefing and creative direction
Briefs that give creators a clear strategic frame and the freedom to keep their voice, with senior creative direction available to support but not override their craft.
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Scope 05
Operations and payments
Coordinated approvals, scheduling, and prompt payment workflows so creators talk about your brand as a good partner, which is itself a quiet competitive advantage over time.
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Scope 06
Measurement and reporting
Per partner and per tier reporting against agreed outcomes, plus a quarterly portfolio read that informs renewal, scale, and exit decisions for the next investment cycle.
S/03 · Platforms & Tooling
Tools and marketplaces in the stack
We use a mix of marketplaces, vetting tools, and direct relationships, choosing per partner based on fit rather than defaulting to a single platform.
- GRIN
- CreatorIQ
- Aspire
- TikTok Creator Marketplace
- YouTube BrandConnect
- Impact.com
S/04 · Delivery
How the program is built and run
A focused build phase establishes the portfolio and operating model, then the program moves into a steady quarterly rhythm of activation and review.
02
Sourcing and onboarding
We source, vet, and contract partners against the agreed profiles, then onboard them with brand context, creative principles, and clear expectations for what good looks like.
03
Activation cycles
Programs run in quarterly activation cycles with always-on cadence plus campaign moments, supported by structured briefing, review, and amplification workflows on paid where appropriate.
04
Quarterly portfolio review
Each quarter we review per partner performance, brand alignment, and outcomes, then make explicit renewal, scale, or exit decisions rather than letting relationships drift on autopilot.
S/05 · Best Fit
Who the program model suits
Brands that have moved past one-off influencer activations and want creator marketing to behave like a real, accountable channel.
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Premium consumer brands
Brands whose positioning depends on the quality of partner they are seen with and who cannot afford the reputational risk of poorly vetted relationships.
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B2B challengers
Companies investing in operator and analyst creator relationships on LinkedIn, YouTube, and podcasts as a serious part of their demand and trust building.
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Marketplaces and platforms
Two-sided businesses that need creator programs to support both supply acquisition and consumer growth, with different tiers for each side of the market.
S/06 · FAQ
Creator and Influencer Programs - common questions.
Practical answers to the questions buyers ask before they engage on creator and influencer programs.
FAQ 01
How do you choose creators and avoid vanity metrics?
FAQ 01
How do you choose creators and avoid vanity metrics?
We start from your audience definition and brand standards, then evaluate creators on content quality, audience composition, prior partnership behavior, and comment health. Follower count is one input among many. We will turn down obvious mismatches even when leadership is excited about the name.
FAQ 02
How do you handle exclusivity and category conflicts?
FAQ 02
How do you handle exclusivity and category conflicts?
Contracts include explicit category exclusivity windows tuned to investment level and creator demand. We track active relationships across our roster and flag conflicts early. For senior partners we recommend slightly longer exclusivity in exchange for stronger commitments on both sides.
FAQ 03
Can paid amplification be layered on creator content?
FAQ 03
Can paid amplification be layered on creator content?
Yes, and we strongly recommend it for any partner above an experimental tier. Whitelisting and partnership ads usually outperform brand-only creative in paid social. Rights and incentives are negotiated up front so amplification is a planned part of the program, not an awkward retrofit.
FAQ 04
How do you report on creator program performance?
FAQ 04
How do you report on creator program performance?
Per partner reporting covers reach, engagement, paid performance where applicable, and qualitative brand fit. The portfolio read steps up a level to look at incremental brand search, owned channel growth, and pipeline or revenue influence depending on the business model. Every report ends with explicit recommendations.
S/07 · Related
Other social services that pair well.
Most engagements combine strategy, production and distribution so social compounds with the rest of your marketing.
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Organic / Strategy
Organic Social Strategy
A documented organic strategy that aligns positioning, audience insight, and channel mix so every post compounds brand authority across the platforms that matter.
Explore service -
Production / Creative
Social Content Production
A senior creative studio that ships premium social content at a real cadence, from concept to edit, without diluting the brand or burning out your team.
Explore service -
Community / Care
Community Management
A senior community operation that protects the brand in public, turns conversation into insight, and treats every reply as part of the customer experience.
Explore service
S/08 · Next step
Creator and Influencer Programs
Run creator partnerships as a portfolio you can defend
If your creator program feels like a series of disconnected deals, we can help you turn it into a portfolio with strategy, governance, and outcomes you can actually report. Share your current roster and budget and we will sketch a sharper model.
Reply within 1–2 business days NDA-friendly No sales pressure