01
Audit and foundation
We audit account history, tracking, and creative library, then rebuild the foundation so future testing happens against clean infrastructure rather than years of accumulated drag.
S/00 · Paid Social Campaigns
Paid / Performance
Paid social management built around real performance, not surface metrics
We run paid social as a performance discipline. Account structure, audience strategy, and creative testing are designed against your real funnel, with measurement that ties spend back to pipeline and revenue rather than platform-reported conversions alone.
Account structure Creative testing Incrementality lens Revenue reporting
S/01 · Overview
Senior performance thinking applied to social channels
Paid social rewards operators who treat it like a system rather than a series of campaigns. We start by rebuilding account structure, audience strategy, and tracking so the platform algorithms have something clean to learn against. That foundation is where most accounts quietly leak performance.
On top of that we run a continuous creative testing program. New angles, hooks, and formats move through structured experiments so winners scale and losers get cut quickly. Measurement is layered with first-party signals and incrementality checks rather than relying on platform attribution alone.
S/02 · Scope
What the paid social engagement includes
Full ownership of strategy, structure, creative testing, and reporting across your priority paid social platforms with senior operators on the account.
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Scope 01
Account structure rebuild
A clean audit and rebuild of campaign, ad set, and ad structure aligned to current platform best practice so spend, learning, and reporting all flow through a coherent system.
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Scope 02
Audience and offer strategy
A documented view of who we are buying attention from, with what offers, against which intent signals, so the team is not improvising audiences inside the platform UI.
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Scope 03
Creative testing program
A continuous pipeline of new hooks, formats, and angles run through structured experiments, with clear rules for scaling winners and retiring underperformers without sentiment.
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Scope 04
Landing experience review
We review post-click experience and recommend changes to landing pages and forms because paid social performance is decided as much off platform as on it.
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Scope 05
Tracking and measurement setup
Conversions API, server-side events, and UTMs aligned with your analytics so platform reports and your source of truth tell the same story rather than fighting each other.
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Scope 06
Reporting and incrementality
Weekly performance reads and periodic incrementality or geo lift studies so leadership sees not just what platforms claim, but what spend is actually driving in pipeline and revenue.
S/03 · Platforms & Tooling
Platforms we operate across
We focus spend on the platforms where your audience and economics actually justify presence rather than treating every channel as a default.
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- Pinterest Ads
- Reddit Ads
- X Ads
- Snapchat Ads
S/04 · Delivery
How we run the account
A structured onboarding moves into a weekly operating rhythm focused on testing, scaling, and protecting efficiency.
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Test plan and launch
A prioritized test plan goes live across audiences, offers, and creative, with hypotheses and success criteria documented so results are read against intent rather than vibes.
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Weekly performance loop
Each week we read performance, kill what is not working, scale what is, and queue the next batch of tests, with a written summary going to your team so nothing happens in a black box.
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Quarterly strategic review
Every quarter we step back from the weekly loop to review channel mix, offer performance, and incrementality, then update the strategy and budget allocation accordingly.
S/05 · Best Fit
Who the engagement is built for
Brands spending real money on paid social and ready to be honest about what is and is not working underneath the platform dashboards.
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Scaling DTC
Consumer brands at meaningful spend levels where small efficiency gains compound into significant gross margin recovery over the course of a year.
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B2B demand teams
Companies running LinkedIn and Meta against a sales-led funnel who need paid social to influence pipeline rather than chase form fills in isolation.
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Mature growth orgs
Teams that already have a CRM, attribution stack, and finance partnership in place and want a paid social operator who can think in those terms.
S/06 · FAQ
Paid Social Campaigns - common questions.
Practical answers to the questions buyers ask before they engage on paid social campaigns.
FAQ 01
Do you work to a CPA or ROAS target?
FAQ 01
Do you work to a CPA or ROAS target?
Yes, but we challenge targets that are not grounded in unit economics or funnel reality. We will model what efficient spend looks like at different volumes and agree targets you can defend to finance. Hitting a number that does not match the business is not actually a win.
FAQ 02
How do you handle creative if we do not have a production partner?
FAQ 02
How do you handle creative if we do not have a production partner?
We can produce performance creative in house or work with your existing partners. Either way the creative pipeline is built around the test plan so we are not waiting on assets to learn. If the bottleneck is creative volume, we flag that openly rather than blaming the platforms.
FAQ 03
How do you measure incrementality?
FAQ 03
How do you measure incrementality?
We use a combination of geo holdouts, conversion lift studies, and matched market tests depending on spend level and channel. Findings are documented and shared with your team so paid social is held to the same evidentiary standard as your other major investments.
FAQ 04
Will you replace our in-house paid team?
FAQ 04
Will you replace our in-house paid team?
Usually we sit alongside an internal team, taking ownership of one or more channels or stepping in as fractional leadership. The exact model is shaped during scoping. We are not interested in arrangements where our presence undermines the career path of strong in-house operators.
S/07 · Related
Other social services that pair well.
Most engagements combine strategy, production and distribution so social compounds with the rest of your marketing.
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Organic / Strategy
Organic Social Strategy
A documented organic strategy that aligns positioning, audience insight, and channel mix so every post compounds brand authority across the platforms that matter.
Explore service -
Production / Creative
Social Content Production
A senior creative studio that ships premium social content at a real cadence, from concept to edit, without diluting the brand or burning out your team.
Explore service -
Community / Care
Community Management
A senior community operation that protects the brand in public, turns conversation into insight, and treats every reply as part of the customer experience.
Explore service
S/08 · Next step
Paid Social Campaigns
Run paid social as a real performance discipline
If your paid social spend has plateaued or you are not sure what it is actually driving, we can run a senior audit and propose a sharper operating model. Share recent spend, results, and tracking setup and we will tell you what we see.
Reply within 1–2 business days NDA-friendly No sales pressure