| Time to first output | 2 weeks from kickoff | 3–6 months to hire, 1–3 months to ramp |
| Hiring risk | None | Wrong hire = 6–12 months lost |
| Continuity risk | Pod coverage, no single point of failure | One resignation can pause the roadmap |
| Senior SEO lead (loaded) | Included in retainer | $130K–$180K base + 1.3x benefits load |
| Content writer | 2–6 posts/mo included | $70K–$110K loaded or $0.30–$1+/word |
| Link building | Up to 135 backlinks/mo included | Separate freelance / vendor spend |
| Tooling | Included (enterprise stack) | $1K–$3K/mo Ahrefs/Semrush/Screaming Frog/etc. |
| Effective monthly cost | Single retainer + AEO bolt-on | $18K–$30K+/mo all-in |
| Cross-discipline coverage | ✓ One pod | Multiple hires required |
| Tool licenses & QA | Included | You manage and pay separately |